Professional training in using innovative marketing techniques and strategies to promote a business with a focus on social media applications. Topics include social media marketing, branding, promotion, advertising, analytics, and reporting. how to improve the quality and effectiveness of your social media presence. Learn proactive techniques in handling reviewer comments. Live stream videos on social media including from drones. Hands-on instruction in social media apps including LinkedIn, Facebook, Instagram, Twitter, YouTube, Yelp, Google, Pinterest, and Snapchat.

Learning Outcome(s):

🗸 Understand how to use innovative marketing techniques and strategies using current SEO and SEM applications to promote a business.

🗸 Identify current trends in using social media for effective marketing.

🗸 Use analytics and statistics applications such as Google Analytics for developing effective social media and web marketing.