This program builds upon the Marketing Certificate of Achievement program to further prepare students for entry-level positions in marketing including sales, social media marketing, and customer service. The curriculum enables students to select from a variety courses to further develop their marketing and management skillsets and career focus.

Program Level Learning Outcomes

Upon completion of the program, students will be able to:

✓ Apply practical market research methods used in the development of marketing strategies.

✓ Develop marketing plans that include market analysis, market segmentation, pricing, promotion, and customer service.

✓ Apply the use of the Internet and social media for marketing activities.

✓ Practice written and verbal communications that enhance business interactions.